Privacy Policy

1. Who We Are

The Jiu-Jitsu Lab ("we", "us", or "our") is a Brazilian Jiu-Jitsu academy located at 420 Weber St N, Waterloo, Ontario, Canada. You can reach us at support@labjiujitsu.com.

2. Information We Collect

When you book a class, purchase a membership, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Payment information (processed securely by Square — we do not store card details)
• Booking and transaction history
• Website activity, device information, referral source, and advertising campaign information

3. How We Use Your Information

We use the information we collect to:

• Process bookings and payments
• Send booking confirmations and reminders
• Respond to your inquiries
• Manage your membership
• Measure website usage and advertising performance
• Improve our website, programs, and marketing
• Comply with legal obligations

We do not sell or rent your personal information. We share limited information with service providers only as needed to operate our website, process bookings and payments, and measure our advertising.

4. Third-Party Services

We use the following third-party services to operate our business:

• Square — payment processing and booking management. Square's privacy policy is available at squareup.com/ca/en/legal/general/privacy.
• Google Analytics — website analytics and campaign measurement. Google's privacy policy is available at policies.google.com/privacy.
• Meta Pixel — advertising measurement and audience insights for Facebook and Instagram. Meta's privacy policy is available at facebook.com/privacy/policy.

5. Cookies and Advertising Technologies

Google Analytics and Meta Pixel may use cookies or similar technologies to understand website visits and attribute bookings to advertising campaigns. You can limit these technologies through your browser settings and the advertising preferences offered by Google and Meta.

6. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with applicable laws. You may request deletion of your data at any time by contacting us at support@labjiujitsu.com.

7. Your Rights

Under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), you have the right to:

• Access the personal information we hold about you
• Request corrections to inaccurate information
• Withdraw consent for the use of your information (where applicable)
• Request deletion of your information

To exercise any of these rights, contact us at support@labjiujitsu.com.

8. Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. Payment data is handled entirely by Square and is never stored on our servers.

9. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on this page with the updated date at the top.

10. Contact Us

If you have any questions about this privacy policy or how we handle your data, please contact us at support@labjiujitsu.com or text us at (226) 989-3140.